Vertical Screen + TikTok, SMT assisted Chevrolet Blazer’s debut in China
Chevrolet Blazers, which has a history of nearly 40 years, finally came to Chinese consumers through the success of the live broadcast night on April 16, 2020. SMT "Eagle Broadcasting" team assisted Chevrolet Blazer’s debut by using professional EFP equipment and adopting the "vertical screen" production method, which promoted the arrival of the fourth generation of consumer era. At the same time, the online live audience of the Tik Tok platform exceeded 1.5 million.
In the new media era, vertical screen live broadcasting has become popular since mobile apps such as Tik Tok, Douyu, and Bilibili has been widely used. In order to meet the needs of the market and customers, complement own shortcomings, and promote the formation of online and offline integrated media ecosystem, SMT boldly tested in the field of vertical screen live broadcast, by putting all kinds of creative ideas into reality, using existing broadcast equipment to seamlessly connected to the vertical screen live broadcast.
In the temporarily studio that constructed in SAIC-GM Exhibition Hall, the vertical screen live broadcast method allows such large-scale commercial activities to easily get rid of space restrictions, walk out of the exhibition hall, return to the manufacturing factory, allow the audience to "visit the scene in person ", and experience the charm of automobile manufacturing and assembly.
The vertical screen bracket is equipped with broadcast-level HD camera combined with teleprompter system and studio-level stage lights, so that the anchor and guests can broadcast lively as if they were in the studio of the TV station. A full set of vertical screen monitor including vertical screen return real-time viewing, which makes it possible for professional TV production to be perfectly merged into new media live broadcast. Director, cameraman, subtitle, and EVS can start live broadcast work as usual by simply rotate monitor screen for 90 degrees. Wireless duplex, wireless simplex, wireless microphone, and wireless camera, relying on strong technical reserves and rich experience, SMT mobile solution makes easier for multi-venue linkage and mobile cross-region filming.
In 2020, SMT Eagle Broadcasting team tried to be more close to the market during epidemic time and dig its own potential. By escorting the live broadcast of the Chevrolet Blazer, it has found a real business breakthrough point of "vertical screen + wisdom". Redefine the concept of traditional TV technology institutions in the new media era, and reinterpret the height of better customer experience and audience experience in small-screen live broadcasting. Place technicians to the position of director, cameraman, subtitle, and EVS makes the goal of ENGINEER + TP (TECH PRODUCTION) TOTAL SOLUTION increasingly perfect, and it is foreseeable that in the near future customers will easily enjoy one-stop services.
