July 20th to July 27th 2020 is the new technology introduction period of SMT. The venue is located in Innovation Galaxy, Jing'an District, Shanghai. The event is open to the people from inside and outside the industry to promote SMT's latest scientific and technological achievements and seek opportunities for further joint research and business development.
SMT’s customers and partners such as: Migu, China Sports Media, NBA China, IMG, UFC, Star Production, Youku, Ali Entertainment, Tencent Cloud, and AWS talk about "technology" and "development" together, and discuss the development of media convergence and transformation, how to use new technologies to develop various emerging business formats, and constantly break the boundaries to embrace the era of intelligent media.
This promotion was carried out at SMT "M-Hub Jing'an". "M-Hub Jing'an" is about 10,000 square meters, which can be divided into two exhibition areas: the 800 square meter comprehensive space exhibition area on the 1st floor and the M-Hub (Media Hub) exhibition area on the 3rd floor.
There are 8 projects displayed and promoted on the first floor including: virtual idols, AR rights, MR field applications, 8K ultra-high-definition production, cloud conference total solutions, T2O screen intelligent interactive technology, laser tulle projection, and Showtex stage innovative material display .
The M-Hub on the 3rd floor is a research, application and display platform for the next generation of cloud production and new technologies that built by SMT in combination with the latest technological development and business trends including: 5G+4K remote production cloud broadcast center, Gallery sports event packaging production base, CMCR (Cloud Master Control Room), MCAI (Multi-Content AI), and AR+ data application research center.
New Technology 1st Floor Comprehensive Space Exhibition Area
Virtual Idol | Special Welcome
In the comprehensive space exhibition area on the first floor, a number of the latest technologies independently developed by SMT can be seen at a glance. Entering the exhibition hall, the first thing you can see is the cool SMT LOGO made by laser tulle projection technology. At the same time, Tian Xixi, a virtual idol from SMT, with more than 40,000 fans on Bilibili, is driven by the "VAS System" virtual guidance system that independently developed by SMT, presents a unique gift to every guest.
AR Rights | Broad Application Scenarios
The AR rights brings a wide range of application scenarios of virtual technology. From the Chinese Football Super League to e-sports events to news live broadcasts, virtual AR technology is ubiquitous. Especially under the special premise of this year’s epidemic, virtual audiences, implanted virtual advertisements, and point predictions that combined with big data analysis and other event auxiliary functions have made various sports and e-sports events full of friends. At the same time, combined with virtual technology, different advertisements adapt to the differentiated copyrights of different regions, also became a highlight of AR rights.
MR Field Application | Mixed AR & VR
We believe that most people inside and outside the industry should be familiar with AR and VR technology, So What About MR? SMT's MR technology integrates AR and VR, through the use of virtual tracking, virtual chroma key, virtual segmentation projection and other technologies, meanwhile combined with holography and 3D projection, to extend the stage space infinitely and to present a more gorgeous and cool stage effect.
8K Ultra HD Production | Plus Panoramic Sound
The movie "The Dawns Here are Quiet" in the exhibition hall is the first 8K panoramic sound opera movie in China, and SMT is the first domestic company that intervened in ultra-high-definition 8K panoramic sound production technology. The team has accumulated a wealth of full links experience. The film "The Dawns Here are Quiet" raised the audience's audio-visual enjoyment with world-class production standards, and won the "Lumiere Award" for the best international 8K film.
Total Solution for Cloud Meeting | Meeting in the Cloud
During the epidemic, SMT's self-developed cloud conference products have withstood the test of the market and formed an overall cloud conference solution, which was recognized by the majority of users. In addition to the successful applications of "Cloud Audience" and "Cloud Conference" in major conferences such as the Mayor’s Consultation Meeting, the "Cloud Family" welcomed the new member-- "Virtual Cloud Conference Hall" at the World Artificial Intelligence Conference in July this year. Not only created an unprecedented large-scale and high-profile "cloud" summit, but also perfectly combined virtualization and realization, which enabling more than 4,000 guests from all over the world to meet on the "cloud".
T2O Smart Screen Interactive Technology | Unlimited Interaction
T2O stands for TV to Online/Offline intelligent interactive technology, which is a TV interactive technology independently developed by SMT, dedicated to creating a new living room ecological environment. Audiences who like large screens and immersive enjoyment can use the remote control to perform intuitive and convenient "one-button" operations to shopping, consumption, and visiting cultural scenes. The application of T2O enriches the form of program interaction, and enhances user stickiness through interactions such as program quiz, Q&A, and shopping, and can be used for further internet business applications on traditional radio and television.
M-Hub 3rd Floor Exhibition Area
5G+4K Remote Production Cloud Broadcast Center
With the development of 5G technology, the ultra-large bandwidth provides faster, more convenient and flexible applications for 4K UHD remote production. The SMT remote production cloud broadcast center uses 5G technology and IP technology to realize real-time docking between the front production site and the rear control center. It also transmits signals from various places to the cloud to complete the production process in order to meeting the needs of lightweight production.
Gallery Sports Event Packaging Production Base
The Gallery sports event packaging production base integrates program collection, packaging, production and other functions. According to customers’ needs, the collected front signals can be personalized and packaged, equipped with AI smart monitoring methods, and provided to the CMCR for scheduling and distribution.
CMCR Cloud Master Control Room
CMCR is the central nerve of the entire M-Hub, supporting traditional broadcast television signals and various streaming media signals. SMT independently researches and develops cloud-based signal scheduling, distribution, and monitoring systems, and cooperates with AWS cloud to realize cloud scheduling and distribution of global IP video stream signals through AI intelligent broadcast control and monitoring technology, and provide safe, reliable, and flexible live video transmission services .
MCAI Multi-Content Artificial Intelligent
With Multi-Content Artificial Intelligent that independently developed by SMT, program producers can abandon traditional cumbersome manual retrieval and use AI technologies such as face recognition, image recognition, and voice recognition for intelligent production. It can automatically identify the required content, realize functions such as intelligent production and cataloging, intelligent retrieval and download, intelligent broadcast and monitoring, as well as automatic character collection, quick stripping, AI short video production and push functions.
AR+ Data Application Research Center
Using self-developed sports event data collection software, it integrates real-time data collection, data analysis, data reporting and other functions. Through big data analysis of teams, players, and former matches, and combined with AR technology to package live events.
With the continuous development of new technologies such as 5G, 4K/8K, and AI, SMT is constantly thinking and researching how to integrate these with actual businesses to build a next-generation technology system under the Internet ecosystem.
