New Excitement! SMT Enters the Era of Professional Vertical Screen Production
The biggest value of live broadcasting is to effectively compress the transmission link, which can greatly reduce the user's decision time and decision cost. The vertical screen, a new media form, as a supplement to the horizontal screen, can better cater to the viewing habits of PAD mobile users and enriched the live broadcast form of omnimedia platform.
This year, under the impact of the epidemic, the operation of offline stores was suffocated, and webcast has become a new attempt for major brands. How to make a significant "breakthrough" in mass content, grasp flows, and attract users’ attention became the focus of the brands. However, it is not hard to find that under the new mode of "content oriented": rate of flow goes after premium content.
Faced with the complex live broadcast form, SMT quickly cracked the "password" between horizontal and vertical live broadcast with its traditional genes in large-scale live broadcast. With the broadcast-level standard live broadcasting solution on omnimedia platform, leverage the industries to generate a new understanding of live broadcast, break through the boundaries of high-quality content, and provide a brand-new marketing tool on omnimedia platform for major brands.
SMT not only has the mature horizontal screen live broadcast technology, but also has made a number of technical breakthroughs for the new form of vertical screen live broadcast, and has officially entered the era of professional production.
Original Equipment Upgrades to Ensure Broadcast-standard Production Regulations
Based on strong technical reserves and rich experience in live broadcasting, SMT uniquely upgraded the vertical screen L stand, and installs a broadcast-standard HD camera to ensure the quality of the vertical screen live broadcast. At the same time, combined with teleprompter system, vertical screen monitoring, directing, cameras, subtitles, and playback to produce regular program production through "mobile phone vision", which give full play to the professional TV program production experience from the production team to ensure the quality of program production in vertical screen live broadcasting.
The entire set of improved broadcast-standard vertical screen live broadcast system makes it possible for professional TV production to be perfectly integrated into multi-platform and multi-format omnimedia live broadcast, which helps major brand anchors and guests to present more sophisticated picture quality.
On April 16, 2020, in the simple shed that temporarily built in SAIC Showroom, The SMT vertical screen live broadcast system allows Chevrolet (BLAZER) Night, a large-scale commercial event, to easily get rid of space constraints, to walk out of exhibition halls, and return to factories and workshops, allowing 1.5 million live broadcasting viewers to "visit the scene" and closely experience the unique charm of automobile manufacturing and assembly.
On May 8, 2020, the live broadcast of G-SHOCK T-mall Super Brand Day was successfully completed. The SMT vertical screen live broadcast system guarantees a high-quality experience of fusion recording content including multi-camera and vertical screen live broadcast to 600,000 live audiences.
PQC + OTT live streaming, real-time "beauty" becomes the norm
Through PQC system, the parameters of the camera can be customized due to different platform characteristics. The system focuses on precise reconstruction of skin color (anchors and guests), picture details, and picture proportion adjustment in order to satisfy the preferences of anchor and guests’ image and pictures effects of live broadcasting that requested by users from various live broadcasting platforms. Meanwhile, the live streaming mode of OTT has improved the live stream to 30Mbps, which is adapted to the quality of the live broadcast pictures and the highest cost performance of the user's viewing experience.
Opening PQC + OTT horizontal screen to vertical screen live streaming system is the second transcript that SMT handing over for vertical screen live broadcast. The high applicability of the PQC + OTT live streaming system makes it possible to personalize real-time beauty on different platforms, helping major brand anchors and guests to present more refined live-screen effects on multiple platforms.
The emergence of webcast has created a new method for major brands to promote themselves. Based on the constantly iterative broadcast-standard omnimedia live broadcast solution, SMT redefines the concept of traditional broadcast and television recording technology in the omnimedia era, and reinterprets horizontal and vertical screens, the ultimate experience of multi-terminal live broadcasting, helping major brands accelerate into webcast “fast lane”, and helping omnimedia live broadcasting become a new engine for major brands to transform and upgrade online.
